Greenlight Power
Greenlight Power specialises in eco living and energy efficiency. Being an advocate for a sustainable future, their mission is to help homes around the UK to reduce their energy consumption. Working to climate emergency Greenlight Power’s mission is to help their customers save money on their bills at the same time as reducing their carbon footprint.
How I helped
Greenlight Power’s challenge was to convey their core “eco-friendly” company ethos and messaging through their branding. Looking at the current market with energy efficiency, my idea was to maintain the “green values” that Greenlight Power had on offer. This was done through a new logo design as well as vehicle signage and website design. The branding has a strong identity which represents clean and sustainable energy, this can be seen through the logo design.
What was provided
From concept to completion I took my client through various logo designs and colour palettes as well as showcasing various concepts of vehicle signage and layout as well as responsive website layouts.
Summary
Date: November 2020
Client: Greenlight Power
Role: Logo design & development, complete set of brand guidelines, full project management, brand strategy.
Creating an eco-friendly look.
Greenlight Power came to me to refresh and digitise their brand, and reflect the incredible internal culture they’ve built over the years. They needed so much more than just a logo and colour – they needed a complete refurbished look from 2015 to present.
Responsive website design
Showcasing the faces of the website, creating an eco-friendly clean website thats easy to manoeuvre around.
Giving Greenlight Power a new fresh vehicle signage, cleaning up curves and spacing, and optimising it for digital environments. I’ve turned on their colour palette, with more vibrance and a friendly approachable look.
Brochure design
Make the change, Be the change.
Summary
Date: November 2020
Client: Greenlight Power
Role: Logo design & development, complete set of brand guidelines, full project management, brand strategy.